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Beyond Pink: Saloni Arora, Marketing Head at Forever 21
In this segment of ‘Beyond Pink’, we talk to Saloni Arora, Head of Marketing at Forever 21. What does the Marketing Head of Forever 21...
Ad Review: Nivea Turns The Tables On Viewers
We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...
How much will IPL dent Hotstar’s P&L?
If you peer into the Star Network, Hotstar to an outsider is the typical youngest one in a joint family — he’s bratty, he’s...
How To Expand Your Audience in 5 Easy Steps!
It's a Great Big World!
And it's easy for content to get lost in the flood of content that is produced each day. Does it...
Hear Ye, Hear Ye: 5 Tips To Be Noticed On Instagram!
Mirror, Mirror on the wall, who is the most popular of them all? With over 25 million business profiles alone, Instagram is clearly in...
Is Neuromarketing All About Brain Scans: Prathibha Ryali of The Weather Company, IBM
Science and Art have forever been at two ends of a rope. However, careers and trends have risen combining both, a few examples are...
AdReview: VIVO, Why the Change of Face?
Brands are known for having celebrities endorse their products. Over the years we've seen many celebrities as brand ambassadors from Katrina Kaif for Xiaomi...
Marketing Mavericks: Decoding the Marketing Team of Happiest Minds
For our first segment of Marketing Mavericks, we interviewed the team leader of Happiest Minds to find out what 2018 going forward looks like for them.
How to Get More Women to Work in Tech: INSEAD
Role models and reassurance about potential success can impact women’s career decisions.
‘What made you decide to join your profession?’ When people are asked this question,...
5 Easy Tips To Protect Privacy By Teaching Facebook To Behave
Clearly, while living in a world where data sharing is imperative, it also calls for corrective action in our social universe. Here are 5...