Beyond Pink: Saloni Arora, Marketing Head at Forever 21

In this segment of ‘Beyond Pink’, we talk to Saloni Arora, Head of Marketing at Forever 21. What does the Marketing Head of Forever 21 have to say to young women just starting out their careers? Read on to know!

Essentials for a business meeting:
Detailed Agenda, Pre Read ideally, preparation in place and an open mind.

Your favorite professional you follow on Twitter?
I don’t follow any particular professional on Twitter. I spend a lot of time on Instagram, since my brand’s TG resides there. However, I am a huge fan of Chanda Kocchar. I was at a women’s leadership summit recently and my key takeaway from her speech was to a) be present in the moment whether at work or otherwise and b) give your 200% effort while being present without letting your mind wander.

One thing that one will find on your work desk?
Pictures of my loved ones since I spend so much time at work and M&M’s dark (healthy after lunch snack).

One gadget you can’t do without at work?
My phone. I use it to basically get all my work done.

What advice would you give to young women who have just started their careers?
Remember that throughout your career, there will be a lot of new learning points that you will come across. Go into every day with a curious mind and with passion in your heart. Give your 200% effort to whatever you do since good work always speaks for itself. And stand up against harassment!


Saloni Arora heads Marketing for India’s most loved Fast Fashion Brand Forever 21. She is a self-proclaimed corporate geek and fitness freak. As a marathon runner, she spends her early waking hours scouring Bengaluru roads. She has been a marketer throughout and believes that every day is a new day to learn something different and make a difference. She lives in Bangalore with her husband and her dog, Casper.


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