It’s a Great Big World!

And it’s easy for content to get lost in the flood of content that is produced each day. Does it feel like you’re shouting into a void? Are your articles not gaining as much traction as you’d like? How do you make sure your content stands out? Here are five tips that could greatly improve your visibility:

1. Who are You Writing for?

Think about it. Who is your target audience and what do you hope to achieve from your content generation? As soon as you identify these factors you know what content is most valuable to your readers and how to write it in such a way that you’ll gain the most out of it.

2. Swim Over to the Deep Side

It’s easy to skim through topics but that’s also how you lose the interest of your readers. Your readers should believe that your content provides insights and solutions and increases their knowledge on a subject. Do your research but remember to make sure your sources are accurate before quoting them. There’s nothing better than inaccuracy to lose the trust of your readers.

3. Think Community!

Your readers are your community. Interact with them, respond to their queries and comments. Find out more about what they’d like to know from you and create content that will aid them. When you reach out, you add a human touch, a face behind the words and increase their confidence in your content.

4. Sharing is Caring

It might sound like a cliché but it’s tried and trusted! Share the work of others in the field, especially if they write on what’s trending in your field. That way you also network and increase your contact list. Keep in mind that it also works vice versa! Getting published in sites of quality content that have a large audience can also benefit you.

5. In for the Long Run!

There are the ones who occasionally read what you write and the ones who have gone all in by subscribing and constantly engaging with your posts. Maintain a steady relationship with the latter, and at the same time remember to remind your readers to subscribe to your newsletter!

P.S. Follow a routine when it comes to posting, interact and learn every day on what works and what doesn’t. Use the data you receive to improvise your content generation. And don’t forget that good things come to those who wait.


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