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Chief Marketing Officer Hiring: Research on what CEOs Prioritise
The Chief Marketing Officer (CMO) is crucial for organisations aiming to maintain a competitive edge. Understanding the essential skills and traits that define successful...
Have a Brat Summer and What Jhumka
"Kamala IS Brat", a tweet by Charli XCX, was embraced by Kamala Harris' presidential campaign team as a valuable endorsement. I'd be surprised if...
Lampshade Women & Can Marketers Change the World
Palo Alto Networks has apologized for using women as literal lamps at a conference. The fact that it happened and noone spoke up at the...
Kalki & Childish Gambino – Brands & Blockbusters
Building brand identity is usually in the hope of building a blockbuster. I wanted to let y'all know that I am doing a program...
Maslow and Zuck’s Beer Swigging Cows
A weekend visit to Russell Market for fresh fruits, vegetables and dry fruits was a regular ritual for many years for the whole family....
Pitch Deck That Sells – 6 Step Checklist
Better pitch decks using the six pillars of persuasion based on Google's research on how people buy. Check this 6 step checklist on building products that sell.
Anant & Radhika OTS is TMI
If I see the words "impeccably dressed" and "limited edition" or hideous pink bling clothes in the context of a wedding again I shall scream! It...
Gone With the Wind Got Me My First Job
I have to confess that my engineering grades were not great. Luckily companies like Tata Elxsi used an entrance test as a qualifier, and...
Marketing without a budget. How any brand can compete and win!
Here's a sneak peek of the magic we unleashed:
Jessie shared her expertise on stretching marketing budgets and avoiding costly ad campaigns.
We explored...
USP for marketing can be playing the piano
I had never thought of learning the piano as my USP for marketing myself. The day after I completed my 12th grade exams, a potential...