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E-tailing in India: Opportunities Unlimited for Marketers!
Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...
New Year’s in June: 13 Mid-Year Content Marketing Resolutions
For me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end...
Do You Know What to Say About Your Brand?
A senior leader in my organization once said to me that in every press interview, the spokesperson wants to give a clear and bold...
BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC
In your own words, how do you describe a `hot' brand?
Personally, for me, a Hot Brand is the one that the customer is proud...
BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd
In your own words how do you describe a ‘hot’ brand?
A hot brand is an asset developed by the manufacturer keeping the end consumer...
Marketing Roles in India are Expanding
According to conventional wisdom, marketing has changed more in the past two to three years than in the 50 before that. As buyers have...
How are Big IT Purchase Decisions Made?
IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...
Why And How Are Indian Brands Riding The Selfie Wave
Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...
BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods
In your own words, how do you describe a `hot' brand?
Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...
BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers
In your own words, how do you describe a `hot' brand?
A brand which evokes strong positive feelings in the mind of maximum number of...