Menu
Marketing Roles in India are Expanding
According to conventional wisdom, marketing has changed more in the past two to three years than in the 50 before that. As buyers have...
How are Big IT Purchase Decisions Made?
IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...
Why And How Are Indian Brands Riding The Selfie Wave
Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...
BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods
In your own words, how do you describe a `hot' brand?
Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...
BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers
In your own words, how do you describe a `hot' brand?
A brand which evokes strong positive feelings in the mind of maximum number of...
What Marketers Can Learn from Narendra Modi
Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
In Conversation with Vaibhav Tewari, COO, Portea Medical
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...
View From The Top-Marcus Starke
Marcus Starke, the SVP of Worldwide Marketing Regions for SAP has more than 20 years of senior management experience, including several c-level positions with...
Why Zomato Just Lobbed a Tomato!
Zomato’s recruitment campaign “Let’s make Delhi the tech capital” touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...
Are Bosses Becoming Extinct?
Hierarchy is often viewed as hindering innovation, but getting rid of hierarchy carries risks of its own. Savvy organisation design can help you strike...