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Interview with Anshu Bagai
Interview with Anshu Bagai – Director Marketing – Tupperware India
PW: How important is technology for the success of the modern marketer?
AB: We are currently...
Interview with Anjali Malhotra
Interview with Anjali Malhotra – Executive VP, Marketing - Dish TV
PW: As a marketer what would you say are your current priorities?
AM: For every...
Interview with Ajit Sharma
Interview with Ajit Sharma – Head of Marketing- South Asia - Elsevier Health Sciences, A Reed Elsevier Group Company
PW: As a marketer what would...
Interview with Abraham Alapatt
Interview with Abraham Alapatt – Senior Vice President & Head - Brand & Corporate Communication - Future Generali India Life Insurance & Future Generali...
Digital Media to Play an Integral Role in Realizing the ‘Connected India’
Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...
Social As You Make It
You believe in the premise that a brand is a person, it lives and breathes, you can say that a brand requires the same...
Five Steps to Success in Emerging Markets
As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business.
What is the...
Innovative Marketer Dialogue
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Amitabh Tapadar
Vice President and CMO
TATA AIA...
Taste the New Corporate Team Building Recipe: Kitchen Wars
Whirlpool of India, a subsidiary of the Whirlpool Corporation, the world’s leading global manufacturer and marketer of major home appliances, and Something's Cooking Culinary...
“Nice Girls Don’t Negotiate” & Other Gender Myths
Women aren’t worse negotiators than men. It’s just that their negotiation strengths and weaknesses are little understood.
It is widely believed that the gender pay...