Paul Writer launches Innovative Marketer Dialogue , 
Video interview series with CMOs highlights marketing best practices

Amitabh Tapadar
Vice President and CMO
TATA AIA Life

 

One thing that will shape the future of marketing…

I see a very bright and an evolving future for marketing because, you see that the knowledge that the customer wants, they themselves cannot articulate what their hidden needs are. Understanding what the customer wants and identifying the hidden needs of the customer is going to be the forte of the marketer. This information is so vital while creating design of the new product, in positioning of the new products and also it terms of the sales mechanism that you undertake to sell the product. The role of the marketer is going to be crucial in the days ahead.

“Understanding what the customer wants and identifying the hidden needs of the customer is going to be the forte of the marketer.”

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