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Delhi Brand Summit: Sandeep Aurora, Director – Marketing and Market Development, Intel South Asia
In your own words, how do you describe a ‘hot’ brand?
A ‘hot’ brand is often found in the consumer retail space, and characterized by...
In Conversation With Chetan Maini, Founder & CEO, Mahindra Reva Electric Vehicles
Paul Writer talks to Chetan Maini, Founder & CEO, Mahindra Reva Electric Vehicles about the importance of Customer Centricity and Digital Presence.
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3 Ways To Tap Into The Most Powerful Content Tool Ever Created
In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will...
Delhi Brand Summit: Debarpita Banerjee, Vice President – Marketing And Communications, FOX International Channels
In your own words, how do you describe a `hot' brand?
A hot brand is a brand that has thought leadership, stays relevant through times,...
In Conversation With Sumanta Ray, CMO, Narayana Health
Paul Writer talks to Sumanta Ray, CMO, Narayana Health about his most successful campaigns and the importance of Branding.
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In Conversation With Subhasish Chakraborty, Chairman & MD, DTDC Courier
Paul Writer talks to Subhasish Chakraborty, Chairman & MD, DTDC Courier about the Importance of Digital Presence and Customer Centricity
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Redressing Gender Imbalance In The Boardroom
Helen Croft and Agnes Bamford from The Results Centre discuss the under representation of women at the highest levels of business.
It seems something of...
In Conversation With Chender Baljee, Chairman & MD, Royal Orchid Hotels
Paul Writer talks to Chender Baljee, Chairman & MD, Royal Orchid Hotels about Importance of Digital Presence and Customer Centricity
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The Hoopla Around Security
I attended an event today and there were lot of discussions on security threats, how to secure your perimeter, future of cyber security, governance,...
In Conversation With Tina Datta Nayak, Head Of Marketing, ZipDial
Paul Writer talks to Tina Datta Nayak, Head of Marketing, ZipDial about Importance of Digital Marketing.
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