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Delhi Brand Summit: Narayan Devanathan, Executive Vice President / National Planning Director, Dentsu India...
1. In your own words, how do you describe a `hot' brand?
I’d say a hot brand understands the difference between a fad and being...
Business Strategy: Are You Inside-Out or Outside-In?
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
“Look at...
Lead Generation and the Purchase Funnel: How Social Media Can Influence Both
Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...
How Can Marketing Own The “Integration” Plank As It Nudges Higher Onto The Boardroom...
Integration as a key trend in marketing is nothing new and my purpose in this article is not to add to the more than...
Why Advertising And Marketing Will Always Be About Great Story Telling
They say Mad Men are inspired by Art! They say that Ad guys function solely on sips of coffee, coke, Red Bull or a...
Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call
Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...
Delhi Brand Summit: Anita Nayyar, CEO, Havas Media Group, India and South Asia
1. In your own words, how do you describe a `hot' brand?
The term "HOT" in itself is self explanatory. Anything HOT stays top of...
Business Leaders, How Self-Aware Are You?
In hindsight I should’ve anticipated there’d be a backlash.
You can’t put “Provocateur” into your LinkedIn title without expecting some provocation to come back at...
Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd
1. In your own words, how do you describe a `hot' brand?
For me Brand Value is defined by how much "More" a customer is...
How Measurement Can Kill Your Content Marketing Strategy
The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed...