Paul Writer

Interview with Mr. Chandrashekhar Pitre

Interview with Mr. Chandrashekhar Pitre, Senior Director Marketing – South Asia, DHL Express PW: As a marketer what would you say are your current priorities? CP:...

Interview with Belson Coutinho

Interview with Belson Coutinho, Sr. General Manager, eCommerce & Innovation - Jet Airways PW: As a marketer what would you say are your current priorities? BC:...

Interview with Arun Malkani

Interview with Arun Malkani – CMO – Birla Sun Life Insurance Co. Ltd.  PW: As a marketer what would you say are your current priorities? AM:...

Interview with Anshu Bagai

Interview with Anshu Bagai – Director Marketing – Tupperware India PW: How important is technology for the success of the modern marketer? AB: We are currently...

Interview with Anjali Malhotra

Interview with Anjali Malhotra – Executive VP, Marketing - Dish TV PW: As a marketer what would you say are your current priorities? AM: For every...

Interview with Ajit Sharma

Interview with Ajit  Sharma – Head of Marketing- South Asia - Elsevier Health Sciences, A Reed Elsevier Group Company PW: As a marketer what would...

Interview with Abraham Alapatt

Interview with Abraham Alapatt – Senior Vice President & Head - Brand & Corporate Communication - Future Generali India Life Insurance & Future Generali...
Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...

Social As You Make It

You believe in the premise that a brand is a person, it lives and breathes, you can say that a brand requires the same...
Five Steps to Success in Emerging Markets

Five Steps to Success in Emerging Markets

As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business. What is the...