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Reigning As The Entrepreneur of Your Destiny
When you grow up no one prepares you for the perpetual question of determining what you will be. As women this becomes a persistent...
Inviting India’s Social Innovators for Business Acceleration
Marico Innovation Foundation has launched its fourth batch of its catalytic scale up platform, Social Innovation Acceleration Program (SIAP). Launched in 2011, SIAP helps...
Tricks That Will Bring Treats to Your Content Marketing Toolkit
Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for...
Social Media and the Marketing Mix Model
Listening tools can help companies determine social media ROI in terms of real financial impact. But this only works if consumer sentiment is part...
Infographic: Profiling the Modern Mobile Business Traveller
Versatility and flexibility do not just ensure the modern business traveller will prevail. These traits are required for survival. Entrepreneurs must stay wired in at all...
Why Times Of India’s Dictate To Its Employees Asking Them To Surrender Twitter &...
Indian publications are resorting to eccentric methods on social media usage by their staff. After Hindu, now it is the Times of India which...
Consumer Goods Companies Need to Do More to Harness Digital Technology for Marketing or...
A new study by Forbes Insights and Wipro Limited confirms that if companies are not taking advantage of digital technologies to improve marketing efforts,...
Is The Next Recession Coming Soon?
The current expansion is already longer than the average post-war business cycle. But what does the data tell us about the chances of an...
How Winning Brands balance Purpose and Profit
There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders...
Interview With Anup Jain, Sr VP- Retail, Bata India
1. In your own words, how do you describe a `hot' brand?
A " hot" brand is one which can fulfill it's customer's rational and...