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Interview With Sanjay Tripathy, Sr. EVP – Marketing, Product, Digital and E – Commerce,...
In your own words, how do you describe a `hot' brand?
A Hot brand is actually the one, which can stay cool and connected to...
Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited
In your own words, how do you describe a `hot' brand?
In an environment as charged up as today’s, a brand needs to be on...
To Inspire Employees, Speak Their Language
Most employees are going through the motions at their jobs. To re-engage them, leaders must translate organisational objectives into meaningful aims.
At a quarry, outside...
10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...
Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...
Mumbai Brand Summit: Anaggh Desai, Co-Founder, 1+99 Customer Experience Design Consultancy
In your own words, how do you describe a `hot' brand?
One whose behavior is the same as what it communicates, consistently and is platform,...
The Future Is Now: 4 Rules For The Post-Advertising Age
With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...
Mumbai Brand Summit: Girish Shah, EVP Marketing & Sales, Godrej Properties Ltd.
In your own words, how do you describe a `hot' brand?
What makes a brand “HOT” is looking at the Bigger Picture. A Hot brand...
Mumbai Brand Summit: Devendra Chawla, President, Food Bazaar – Future Group.
In your own words, how do you describe a `hot' brand?
Hot brands are brands that are always on the top of the mind of...
Mumbai Brand Summit: Dhunji S. Wadia, President, Everest Brand Solutions
In your own words, how do you describe a `hot' brand?
A hot brand is one which people can’t stop talking about. You know your...
The Perils And Pleasures Of Perfectionism
Is being a perfectionist a bonus in business? Bev James considers...
As a coach and business mentor I am blessed to work with very different...