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Luxury Brands, Take Note: High-Status Consumers Aren’t Snobs
Many elite buyers are drawn to products commonly associated with the hoi polloi.
A famous paper on culture and status argues that people with high...
The Media as a Career Obstacle for Women
Newspapers have played a significant role in the inequality between men and women’s career or business chances.
This statement is proven in the results of...
Does Social Class Impel Bad Behaviour?
Social class doesn’t dictate unethical behaviour, but when the rich or the poor infringe laws and norms, they tend to do so for very...
How Social Media Is Going To Play Out For Online Publishers In 2015
Social media has seen the good and bad in 2014. Earlier labelled as a boon for publishers to gain organic reach, sadly, the same...
Start Small To Show Content Marketing Value to Your C-Suite
Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers...
What to Do When Your Website Needs a Fresh Start
Coral Turner shares with The Next Women her experiences in developing a shiny new website for her brand.
Hello and thank you to all those...
A Behind-the-Scenes Analysis of Social Media Content Trends
Just for kicks, I recently took a Facebook quiz to see if I am more right-brained or left-brained. The results — split nearly down...
A Designer’s Guide to Gift Giving
The best gift I’ve ever given was a 1940s Parker 51 fountain pen. It was a birthday present to my best friend Taylor, a...
Most Trusted Brands 2014
The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand...
Saurabh Srivastava, VP – Marketing & Product Strategy at ixigo.com talks about the Return...
How has technology helped in creating meaningful customer experiences? Give example.
In the last few years technology has revolutionised the way businesses across the world...