Menu
Revenue Marketing and All That Jazz!
Over the past few years, I’ve noticed a brisk change from the traditional marketing approach to a revenue marketing approach. Today’s CEO is looking...
The New Era of the Hybrid Marketer
I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....
How Beauty Bloggers Amplified The #ArtOfOiling Campaign By Parachute Advansed
Bloggers form a crucial component in influence marketing. Whether it be lifestyle bloggers, food bloggers, beauty & health bloggers, finance bloggers, mommy bloggers or...
What’s The Difference Between Video Conferencing and a Webinar?
What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...
5 Tips to Help Your Colleagues Become Successful Content Creators
Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board...
Global Tech Market Looking Better For 2015, At Least In The US
We have just published Forrester's semi-annual global tech market outlook report for 2015 and 2016 (see "The Global Tech Market Outlook For 2015 To...
Asking Makes You Vulnerable.
Asking makes you vulnerable.
One of the favourite topics for research in the area of women’s leadership is on why women generally do not negotiate...
Luxury Brands, Take Note: High-Status Consumers Aren’t Snobs
Many elite buyers are drawn to products commonly associated with the hoi polloi.
A famous paper on culture and status argues that people with high...
The Media as a Career Obstacle for Women
Newspapers have played a significant role in the inequality between men and women’s career or business chances.
This statement is proven in the results of...
Does Social Class Impel Bad Behaviour?
Social class doesn’t dictate unethical behaviour, but when the rich or the poor infringe laws and norms, they tend to do so for very...