Paul Writer

Interview: IT Marketing Summit- Anil Rao, Business Manager, Fujitsu India Limited

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? Internet is everything today, business...

Social Selling: Why it’s the Future of Sales

As a business leader you’ll probably agree with the statement that the traditional game of Sales has changed. The B2B buyer of today is...
David Munn

Interview: IT Marketing Summit- Dave Munn, President & CEO, ITSMA

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? Technology has a huge impact...

You Are Publishing Too Much (and Failing)

“The essence of strategy is choosing what not to do.” – Michael Porter More than anything else, this quote has been in my mind lately....
Marketing and Finance: A Match Made in Heaven!

Marketing and Finance: A Match Made in Heaven!

As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with...

Interview: IT Marketing Summit- Pradeep Chopra, CEO, Digital Vidya

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? Given we are in the...

Interview: IT Marketing Summit- Ashok Lalla, Global Head-Digital Marketing, Infosys

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? I am not sure one...

Interview: IT Marketing Summit- Rajesh Kumar, CMO – SAP Indian Subcontinent

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? IoT or closer to home...

‘The Customer is Always Right’ to ‘The Customer is Everywhere!’

The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...

Digital Skills are the Golden Ticket in 2015

It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has...