Menu
You Are Publishing Too Much (and Failing)
“The essence of strategy is choosing what not to do.” – Michael Porter
More than anything else, this quote has been in my mind lately....
Marketing and Finance: A Match Made in Heaven!
As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with...
Interview: IT Marketing Summit- Pradeep Chopra, CEO, Digital Vidya
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
Given we are in the...
Interview: IT Marketing Summit- Ashok Lalla, Global Head-Digital Marketing, Infosys
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
I am not sure one...
Interview: IT Marketing Summit- Rajesh Kumar, CMO – SAP Indian Subcontinent
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
IoT or closer to home...
‘The Customer is Always Right’ to ‘The Customer is Everywhere!’
The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...
Digital Skills are the Golden Ticket in 2015
It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has...
Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog
You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization.
The problem? Your experts aren’t writers....
Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their...
Holii Continue ‘POPPING’!
At Bangalore’s popular Garuda mall, Holii has ‘popped’ open a brand new kiosk,bursting with bright hues! Holii proves its trend setting spirit once again...