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In Conversation with Ashok Lalla, Global Head- Digital Marketing, Infosys
Paul Writer talks to Ashok Lalla, Global Head- Digital Marketing, Infosys on social selling.
Why Brand Are So Important
Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.
India’s strong future growth potential and its increasingly affluent and...
Women’s Day Date with Jyotsna Makkar, CMO, Microsoft
Essentials for a business meeting.
Have a sharp focus on outcomes, respect people’s time (and intelligence) and conclude with more than just the date for...
Women’s Day Date with Jermina Menon, Head Marketing, Reliance Retail Ltd. (Vision Express)
Essentials for a business meeting.
Being prepared and ready to lead it!
Your everyday guide to stay fit & healthy.
Eat right even if you do not...
Women’s Day Date with Purnima Menon, Executive Vice President & CMO, CSS Corp
Essentials for a business meeting.
Clarity of thought on outcomes & have your facts and metrics ready. Never play a blame game. Everyone gets things...
Women’s Day Date with Dechama Uthappa, Corporate Communications- Senior Advisor, Dell India
Essentials for a business meeting.
My phone set on silent.
Your everyday guide to stay fit & healthy.
Everything in moderation.
What is your power dressing mantra?
Starts with...
Big Data, Welcome To Those Awkward Teenage Years
Just a few years ago, when big data was associated primarily with Hadoop, it was like a precocious child…fun for adults, but nobody took...
The brand is dead! Long live the brand!
It’s been a while since I received articles or blogs on the discipline of brand management from the various feeds that continuously stream into...
Don’t Believe the Hype: What Ello Really Means for Content Marketers
Print magazines being what they are, I pitched the idea of writing about the invitation-only, ad-free social network, Ello, at the beginning of October...
10 for 2020
Here are 10 things that are likely to change by 2020.
1. Customer of One
It is now possible to have a detailed picture of every...