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Reflections on Approaching My Sell-By Date!
LinkedIn is running a Pulse series where professionals share all the right – and wrong – ways to leave a job. This is a...
Welcome To The B2B Marketing Role
Welcome to our new B2B Marketing role pages. Our research and advisory work will focus on the sharp end of B2B marketing (see below)....
6 New Reasons to Kill the RFP: Find Innovators, Not Commodities
Of all the vestiges of old school, traditional ad land, none is as stifling as the request for proposal process. If brands want agencies...
Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...
Say little. Do little.
My organisation works with senior level executives. One of the common issues that the senior corporate folks complain about is the lack of energy...
It Has Been A busy Quarter For Social Media, But What Does That Mean...
Believe it or not, the first quarter of 2015 is officially complete. Between the snow accumulations (especially) in the Northeast, the subsequent melting process,...
Healthcare Marketing with Sheetal Sapale, Head of Marketing Science, Novartis Pharmaceutical Limited
Paul Writer recently interviewed Sheetal Sapale, Head of Marketing Science, Novartis Pharmaceutical Limited on the Healthcare Industry. Here is a quick Q&A with her...
Take 5: Make Sure Your Mobile Marketing Is Magical
Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...
In Conversation with Jatin Modi, CEO, FrogIdeas
Jatin Modi, CEO, FrogIdeas on social selling.
In Conversation with Benedict Hayes, Vice President- Strategy, iProspectCommunicate2
Benedict Hayes, Vice President- Strategy, iProspectCommunicate2 on digital marketing.