The new Videocon ad, perhaps inspired by Swacch Bharat, shows people from across India putting their clothes which have gotten dirty due to various reasons ranging from cultural to cute in a Videocon washing machine. The tune is sentimental and with a theme of ‘national integration’. There is no call to action, no explanation of any functional benefits and not even any testimonial for reliability.
Given their premise of ’30 years of Videocon’ a testimonial route of generations that have used Videocon would have been valid and probably more memorable.
Campaign: India ke Rang
Company : Videocon Industries
Agency: From Here On Communications