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It Pays to Be Simple!
What do you think is the biggest disruptor today – that key element that allows a startup to turn companies that have been in...
Four Strategies for Responding to Sustainability-Oriented Competitors: INSEAD
Sustainability-focused startups are entering established companies’ market space, bringing both new threats and new opportunities.
Employees want to work for them, customers are willing to...
BBS Speaker 2015: Rajiv Mehta, CEO, Arvind Sportslifestyle Ltd.
What according to you makes a brand `hot’?
Anything is hot when people are looking at it, talking about it, wanting to buy it and...
BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket
What according to you makes a brand `hot'?
A hot brand is one that has a strong connect with customers, so much so that customers...
A Simple Method to Measure Content Marketing ROI
If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable...
Drop the “Social” Prefix Already…It’s Just “Selling”
“Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this...
Momentary Optics or Sustained Engagement: Marketer’s Must Choose Now
I recently got a request from a Real Estate client to build a campaign around Father’s Day! Now, wishing the men in your database...
Dear Sales, Marketing Automation Is for You, Too!
With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...
BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point
What according to you makes a brand `hot'?
When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.
A...
What Every Marketer Can Learn From Listening To Mr. Amitabh Bachchan Speak?
I recently saw a video interview with Mr.Amitabh Bachchan and found it an enjoyable watch. The interview conversation stayed with me long after I...