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The Right Brain vs. Left Brain of Marketers! So What Type of Marketer Are...
Are you a Right-Brain or a Left-Brain Marketer?
Psychologists and personality theorists have long believed there to be differences between the right and the left...
LGBT Theme Anouk Myntra Ad
Does cause marketing work? Yes, if you pick the right cause. Myntra shows an LGBT relationship for its Anouk brand and does not have a negative fallout. Use the 2x2 matrix to pick your cause.
Power Couple: Tanya & Sandeep Goyal, Mogae Media
Your success mantra(s) to manage work-life balance
Sandeep: Work hard. Vacation hard. I have been doing 16-18 hour work routines ever since we got married, be...
How To Write Content That Attracts Traffic
People nowadays not only own smart-devices and tech savvy stuff but they have turned smarter too. With the increasing hype of the freelancing era,...
It Pays to Be Simple!
What do you think is the biggest disruptor today – that key element that allows a startup to turn companies that have been in...
Four Strategies for Responding to Sustainability-Oriented Competitors: INSEAD
Sustainability-focused startups are entering established companies’ market space, bringing both new threats and new opportunities.
Employees want to work for them, customers are willing to...
BBS Speaker 2015: Rajiv Mehta, CEO, Arvind Sportslifestyle Ltd.
What according to you makes a brand `hot’?
Anything is hot when people are looking at it, talking about it, wanting to buy it and...
BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket
What according to you makes a brand `hot'?
A hot brand is one that has a strong connect with customers, so much so that customers...
A Simple Method to Measure Content Marketing ROI
If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable...
Drop the “Social” Prefix Already…It’s Just “Selling”
“Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this...