Paul Writer

Quick Chat with Meena Kapoor, Oyehelp.com

Meena Kapoor CEO & Co-founder Oyehelp.com Meena is part of DWENIndia Community Q. A woman entrepreneur you admire and why? A. I admire Meena Ganesh. I think she is...

Ad Review: LensKart.com – Humour for Humour’s Sake!!!

Loosely inspired by Shallow Hal, advertisement is reasonably well made, but misses to leave an impact- too slapstick to remember as a story and...

What Spells Success for Indian Leagues and Factors Behind Growing Popularity of Pro Kabaddi...

With Kabaddi becoming a 'noticed' game last season to a 'watched' game this season, the laurels are many! GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit...

Is it Possible for a Brand to be “Hot” Forever?

Anshul Chaturvedi, Head-Marketing, Wrangler Samar Singh Sheikhawat, SVP Marketing, UB Ltd Share their views on - Is it possible for a brand to be "hot" forever?

Ad Review: Most Popular Grandpa for Firstcry

The target group for Firstcry would be parents, grandparents or other adults buying dresses for infants/children. So they have decided to go with the...

What Makes Bangalore the Right Choice for Business?

Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on - What makes Bangalore the right choice for...

Which Type of Emails Have the Highest Conversion Rates?

Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong...

Power Couple: Deepali Naair, Mahindra Holidays & Resorts India & Rajesh Nair,Tata Motors

Interview with Deepali Naair,CMO, Mahindra Holidays & Resorts India Ltd and Rajesh Nair, Talent Acquisition, Business HR for Corporate Tata Motors Your success mantra to...

Quick Chat with Elisha Saigal, El Sol Strategic Consultants

Elisha Saigal Founder & CEO El Sol Strategic Consultants Quick Chat with Elisha Saigal. Member of DWEN India Community. Q. A woman entrepreneur you admire and why? A. Mira Kulkarni,...

Ad Review: Britannia Chunkies – ‘Crafted with Love’

And this one for the indulgent, irresistible taste buds. For the Company's (Britannia) most expensive product launched, thus far, exclusively through an uncharted (for an...