Paul Writer

Ad Review: Most Popular Grandpa for Firstcry

The target group for Firstcry would be parents, grandparents or other adults buying dresses for infants/children. So they have decided to go with the...

What Makes Bangalore the Right Choice for Business?

Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on - What makes Bangalore the right choice for...

Which Type of Emails Have the Highest Conversion Rates?

Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong...

Power Couple: Deepali Naair, Mahindra Holidays & Resorts India & Rajesh Nair,Tata Motors

Interview with Deepali Naair,CMO, Mahindra Holidays & Resorts India Ltd and Rajesh Nair, Talent Acquisition, Business HR for Corporate Tata Motors Your success mantra to...

Quick Chat with Elisha Saigal, El Sol Strategic Consultants

Elisha Saigal Founder & CEO El Sol Strategic Consultants Quick Chat with Elisha Saigal. Member of DWEN India Community. Q. A woman entrepreneur you admire and why? A. Mira Kulkarni,...

Ad Review: Britannia Chunkies – ‘Crafted with Love’

And this one for the indulgent, irresistible taste buds. For the Company's (Britannia) most expensive product launched, thus far, exclusively through an uncharted (for an...

Hope Is Not A Strategy

We all have quotes and sayings that we adore. They’re typically opening slides in presentations or adorn the bottom of our emails. They signal a perspective...

Can Customer Loyalty Fuel Fast Growth?

Anshul Chaturvedi, Head-Marketing, Wrangler Simi Sabhaney, CEO, Dentsu Communications Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on- can...

Quick Chat with Ritu Advani, Mind Maps

Ritu Advani Think Buzan" Accredited Mind Maps Licensed Consultant & Instructor  & an Advanced  iMind Maps Software Trainer NLP Practitioner , Counselor Quick Chat with Ritu Advani. Member of...

For Whom the Clones Call

The year was 2080. The old lady made her way slowly out to the verandah facing the children’s park. Reaching her favourite rocking chair, she...