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DBS Speaker 2015: Amarjit Singh Batra, CEO, OLX India
What according to you makes a brand `hot'?
Racing is not the only way to become 'hot'. Passion, courage to follow the path less taken, appetite to...
DBS Speaker 2015: Apurva Chamaria, Head Global Brand & Digital Marketing, HCL Technologies (HCLT)
What according to you makes a brand `hot'?
A brand can be ‘hot’ for several reasons. In today’s experience led economy:
Relevant is the word which comes...
2 Minute Guide to Crisis Prevention – Learnings from Maggi Crisis
Indians are known to be unenthusiastic consumers of pure insurance - the sort that only pays out if you’re actually sick. Something in us...
DBS Speaker 2015: Madhavan Narayanan, Media Thinker, Hindustan Times
What according to you makes a brand `hot'?
The hottest brands are those that are in tune with contemporary ideas and culture in creative ways while reflecting...
AdReview: Canon Takes the Humour Route
Humour can sell almost anything. The brief, if I may attempt to play back was perhaps a single liner :- Reverse the rapidly nose-diving...
Get to Know More About SRSGrocery, Nominated for Our ‘Delhi/NCR Hot 50 Brands’
Get to Know More About SRSGrocery, Nominated for Our 'Delhi/NCR Hot 50 Brands’
Pratik Jindal
Managing Director
SRSGrocery
What makes your brand Hot?
a. Ease of use and availability for...
AdReview: Urban Ladder – Old Dog New Tricks
Online furniture purchase still has lot of ground to cover in India. It has to win the customers’ trust in terms of delivery, returns,...
7 Lessons To Help You Produce Content That Converts
According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build...
Quick Chat with Anasuya Gupta, Cico
Anasuya Gupta
Chairperson and Managing Director
Cico
Quick chat with Anasuya Gupta, a member of DWENIndia
Q. A female entrepreneur you admire and why?
A. There is no one female...
Get to Know More About Bata, Nominated for Our ‘Delhi/NCR Hot 50 Brands’
Get to Know More About Bata, Nominated for Our 'Delhi/NCR Hot 50 Brands’
Rajeev Gopalakrishnan
Group Managing Director, South Asia
Bata India Limited
What makes your brand Hot?
BATA has...