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AdReview: Canon Takes the Humour Route
Humour can sell almost anything. The brief, if I may attempt to play back was perhaps a single liner :- Reverse the rapidly nose-diving...
Get to Know More About SRSGrocery, Nominated for Our ‘Delhi/NCR Hot 50 Brands’
Get to Know More About SRSGrocery, Nominated for Our 'Delhi/NCR Hot 50 Brands’
Pratik Jindal
Managing Director
SRSGrocery
What makes your brand Hot?
a. Ease of use and availability for...
AdReview: Urban Ladder – Old Dog New Tricks
Online furniture purchase still has lot of ground to cover in India. It has to win the customers’ trust in terms of delivery, returns,...
7 Lessons To Help You Produce Content That Converts
According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build...
Quick Chat with Anasuya Gupta, Cico
Anasuya Gupta
Chairperson and Managing Director
Cico
Quick chat with Anasuya Gupta, a member of DWENIndia
Q. A female entrepreneur you admire and why?
A. There is no one female...
Get to Know More About Bata, Nominated for Our ‘Delhi/NCR Hot 50 Brands’
Get to Know More About Bata, Nominated for Our 'Delhi/NCR Hot 50 Brands’
Rajeev Gopalakrishnan
Group Managing Director, South Asia
Bata India Limited
What makes your brand Hot?
BATA has...
State Of Global Digital Market 2015 In 5 Charts
“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...
Get to Know More About MobiKwik, Nominated for Our ‘Delhi/NCR Hot 50 Brands’
Get to Know More about MobiKwik, nominated for our 'Delhi/NCR Hot 50 Brands’
Saurabh Srivastava
Chief Marketing Officer
MobiKwik
What makes your brand Hot?
MobiKwik appeals to Gen Yers...
Get to Know More About Jabong.com, Nominated for Our ‘Delhi/NCR Hot 50 Brands’
Get to Know More about Jabong.com, nominated for our 'Delhi/NCR Hot 50 Brands’
Praveen Sinha
MD and Founder
Jabong.com
What makes your brand Hot?
Jabong is a youthful brand –...
Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people...