Menu
MBS Speaker 2015: MVS Murthy, VP Marketing, TATA AIG General Insurance
What according to you makes a brand `hot'?
The ability of a brand to stay relevant across age groups, across cultures and across gender types...
MBS Speaker 2015: Devendra Chawla, Group President Food FMCG Brands, Future Group
What according to you makes a brand `hot’?
Brands become “Hot Brands’ when they are able to deliver on their promise and create an experience...
MBS Speaker 2015: Darshana Shah, Sr.Vice President – Marketing and Visual Merchandising, Hypercity Retail
What according to you makes a brand `hot'?
A brand which can connect with its customer not just functionally but emotionally; intangible reasons becomes HOT...
MBS Speaker 2015: Hetal Kotak, Brand Director, Park Avenue & ColorPlus
What according to you makes a brand `hot'?
A brand becomes hot when it becomes aspirational & desirable. These brands inspire passion and fierce loyalty among their customers. They...
MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.
What according to you makes a brand `hot'?
In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...
MBS Speaker 2015: Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas...
What according to you makes a brand `hot'?
Proactive Innovation. the ability to look ahead of the curve and define new products/service offerings that customers...
MBS Speaker 2015: Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing,...
What according to you makes a brand `hot'?
A ‘Hot’ brand is one which can deliver quality, promise and outcomes with the right attitude, the opportune time...
‘Little’ Announces Senior Management Hires
Little, pioneering‘app only’ marketplace in the Online to Offline space (O2O), today announced the appointment of two senior hires. Suraj Panigrahy, formerly with‘69 Seconds’ joins...
AdReview: Let’s Go Boy Browsing with Truly Madly
Weave together shots of everyday besties nudging each other to check out boys in a bright and breezy montage and pepper it with sparkling,...
Quick Chat: Alokedeep Singh, Head Of E-Commerce, Titan Company
India’s e-commerce sector is in a great state of flux, as pure-play companies compete with big offline retailers that are trying to gain a...