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Signs that your brand has mid-life crisis
Facebook is jumping on the cryptocurrency bandwagon with plans to launch a wallet based on the Libra network next year. US regulators have promptly...
The Kindness of Strangers
In the pre-Internet world sitting in Trichy my friend and I wanted to research this unknown college called Indian Institute of Management Calcutta. We...
Train brands like Kim K
Kim Kardashian tweeted that she had a problem with Jack In the Box. She then clarified that it wasn’t her, personally, but that she...
Why Brand India Matters
When Indian IT was still not a thing, one brand decided to be different. Unlike Wipro, Infosys, TCS, Patni and others who made their...
Time is the new oil
Even as scientists find alternatives for oil, the one resource that cannot be replicated or synthesised remains time. Today a popular term is “time-poor”. It...
I’m going on an adventure
I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...
Did Bollywood really Beat PewDiePie?
T-Series - which hosts Bollywood videos edged out PewDiePie as the channel with the mostest. Most number of subscribers, that is. They are both at 90...
Price of culture
Many large, successful organizations stay private just so that they can enjoy their culture and lifestyle the way they want to. It’s hard to think of a large listed organization that can pull off a Naked Friday, like OneBestWay did in 2009.
14th March 2019 | Issue #407 | Salaries are for Suckers, say Nick, Priyanka,...
The Jonas Brothers are out with a new hit, Sucker, after a break of 6 years. The bros are all grown up and feature...
7th March 2019 | Issue #406 | Konkona funds her own worth – and...
Women’s Day is tomorrow and I’m already seeing pink. Er, red. As the parent of a dyslexic child I was not happy with the Prime...