Menu
Mind it. How offensive can you be?
The more brands try to personalize for me, the more likely they are to offend. If they customize by language I will demand my...
Abdul Rashid, Backrub, and now, Intermiles
I remember picking our daughter’s middle name just on deadline. It was an intense research program to find names that were beautiful, meaningful, usable...
Kylie, Ramdev and the billion dollar lipstick
Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...
Miss Charming and the Role of the Business Apology
I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...
Sachin, Kim, and virtue signalling
Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...
Laundry can be an engagement tool
Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
Be like Deepika – put your celeb status to work
Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...
Have a falooda – Happy Teachers and Learners Day
Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...
A tale of Dunbar, Gore, Whatsapp, Mom and Zomato
We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...
The next big thing is…
I was just talking to Nattu Alagappan of Lead Walnut (part of the Paul Writer Impact Network focusing on ABM) on how rare it...