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Are people always the biggest asset?
I was listening to Tom Peters on the Future Generali India Life hosted webinar last week and I was mostly nodding along agreeing with him. Until...
Self Reliance & The Aatmnirbhar Brand You
The Indian parent response to a child scoring 99% is “What happened to the 1%?” This explains why Reliance investors were disappointed despite a...
Rock PR like Aishwarya + PR 101 virtual class
Aishwarya declined a Will Smith movie because she wanted to be at home with her ailing grand-mother-in-law. When I spotted this story I was...
Our Eyeballs Are Poor
The TikTok ban has reopened a popular discussion - why can’t India produce good apps/products/platforms? We’re an IT powerhouse, so is it just a lack...
Kylie’s Lips for Marketing Tips
When she was 15 or thereabouts a boy told Kylie Jenner (of the famous Kardashian clan) that her lips were thin. She tried using lip-liner...
2 Rules for Marketing in a Downturn, Job Survival Tactics and Quiz
Amul atta? Buttermilk from Coca Cola? Ready-to-drink RoohAfza? There’s been a spate of product launches recently each more adventurous than the next. And I’m...
Cut the marketing budget, 1 week AIDA, and Quiz with Anant Rangaswami
Have you had that chat yet? The one that goes, “I believe in marketing, but we really have to chop your budget”. Or, the...
Mitron, let me tell you about Hofstede, Karan, and Kylie
Mitron, the Indian answer to TikTok has sadly been unmasked - after 5 million downloads - as code from Pakistan. The app has now been...
The Americans are coming!
In 2002 when Infosys was ramping up operations in Australia and I was brand manager, there was a headline in the Sydney Morning Herald...
Is Akshay Kumar VocalForLocal?
Meghan Markle despite being married to Prince Harry of UK is still a US citizen, though she applied to become British. Akshay Kumar says...