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The Americans are coming!
In 2002 when Infosys was ramping up operations in Australia and I was brand manager, there was a headline in the Sydney Morning Herald...
Is Akshay Kumar VocalForLocal?
Meghan Markle despite being married to Prince Harry of UK is still a US citizen, though she applied to become British. Akshay Kumar says...
Roll over sleepless CMO – the CGO is here
Apparently marketers can’t get to bed before midnight as per a study by Wakefit. And they can’t sleep late either - 44% sleep less...
The difference between brand vs activation
There’s data that shows that the mix of brand vs activation budget should be 60:40. Brand building helps to create a mental perception that...
Rock the Recession like the Faroese
As countries start to reopen there is a lot of speculation on what the consumer behaviour and ability to spend will be like. The...
Lady Gaga adds COVID to her 50 year career plan
Business Booster 447
Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...
What do people buy in times of COVID?
Happy Indian New Year! Let me hope it works out better than the one that started on January 1st :)
The virus continues to haunt...
Stop COVID-washing
No, no, I don’t mean you should stop washing your hands.
I’d like you to stop desperately trying to make yourself relevant to the audience...
You must shine in this quarantine
We (hopefully) cringe at the kind of things some celebs are saying and doing. Whether it is bathing in rose petals (Madonna), lounging by...
Is there any point in marketing?
There I said it. A thought that must be on many of your minds.
There’s no straight answer - it just depends.
First of all, use...