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Our Eyeballs Are Poor
The TikTok ban has reopened a popular discussion - why can’t India produce good apps/products/platforms? We’re an IT powerhouse, so is it just a lack...
Kylie’s Lips for Marketing Tips
When she was 15 or thereabouts a boy told Kylie Jenner (of the famous Kardashian clan) that her lips were thin. She tried using lip-liner...
2 Rules for Marketing in a Downturn, Job Survival Tactics and Quiz
Amul atta? Buttermilk from Coca Cola? Ready-to-drink RoohAfza? There’s been a spate of product launches recently each more adventurous than the next. And I’m...
Cut the marketing budget, 1 week AIDA, and Quiz with Anant Rangaswami
Have you had that chat yet? The one that goes, “I believe in marketing, but we really have to chop your budget”. Or, the...
Mitron, let me tell you about Hofstede, Karan, and Kylie
Mitron, the Indian answer to TikTok has sadly been unmasked - after 5 million downloads - as code from Pakistan. The app has now been...
The Americans are coming!
In 2002 when Infosys was ramping up operations in Australia and I was brand manager, there was a headline in the Sydney Morning Herald...
Is Akshay Kumar VocalForLocal?
Meghan Markle despite being married to Prince Harry of UK is still a US citizen, though she applied to become British. Akshay Kumar says...
Roll over sleepless CMO – the CGO is here
Apparently marketers can’t get to bed before midnight as per a study by Wakefit. And they can’t sleep late either - 44% sleep less...
The difference between brand vs activation
There’s data that shows that the mix of brand vs activation budget should be 60:40. Brand building helps to create a mental perception that...
Rock the Recession like the Faroese
As countries start to reopen there is a lot of speculation on what the consumer behaviour and ability to spend will be like. The...