Content Marketing:Two Colleagues Discussing a Content Strategy Concept

Content Marketing 101: 5 Times Storytelling Created Immortal Brands

The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...
Social Media for Business: Collage of Campaigns

5 Social Media Channels for Your Business

Once upon a time, social media was seen as a passing phase, a fad that the children of the generation indulged in. Marketers could...
Digital Marketing Trends 2018

43% Customers Prefer Videos: Digital Marketing Trends for 2018

Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
Festive Season Marketing: Best Price Offer Promotion Commerce Marketing Concept

‘Tis the Season: 5 Festive Season Marketing Strategies

Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...

India’s History in 16 Amul Advertisements

The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...

Leaders Recommend: 10 Books For Your 2018 Reading List

Charles William Eliot once said, “Books are our quietest and most constant friends; they are the most accessible and wisest of counselors, and the...

Tata Tea’s Wake-Up Call to Indian Parents

Tea is the nectar of Gods, handed down to humanity to ward off sleep. Most Indians don’t wake up with coffee, but with the...

5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight

The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...