5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight

The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...

Patanjali – A Successful Indian Brand Extension

Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. When we last reviewed Patanjali as a brand, it had been in the news...

10 Key Marketing Trends for 2017

Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...
Coca Cola Emphasizes Change has a Taste

Coca Cola Emphasizes: Change has a Taste

It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...

The ABC of Account Based Marketing

Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...

Turn Brand Loyalists into Brand Advocates

Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had...

A Skills-Driven Marketing Future

“Martech Fred” syndrome – how much of martech tools are used? A Martech Fred has the sophisticated platforms and enjoys talking about their tech stack, but...

Are You a Futurist Marketer?

What does it take to be a forward thinking marketer? Vision? Tech? Creativity? Insight? Learn more from this deck which was presented as a...