Marketing

https://www.youtube.com/watch?v=QgMEeu9X4xA&feature=youtu.be An author, CEO, & an Operator, but firstly, Jessie Paul is a marketer. In her marketing career spanning...

After almost two decades of dabbling with brands and businesses, the one thing that I figured out was that “smart marketing” is the only...

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?

Marketers need to be agile to stay in the game in these unusual times, innovate to get ahead and at the same time be...

Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions. Here’s a handy checklist based on that research...

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

There is a tremendous change in how people and teams together work these days. Teams today are more agile while organizational structures are kept more flat to keep communications and information flowing. Communication tool should try and create more open, digital environment that makes work visible, integrated and accessible—across the team.

When she was 15 or thereabouts a boy told Kylie Jenner (of the famous Kardashian clan) that her lips were thin. She tried using lip-liner...

Marketers at HP, Motorola, Shinola - brands that have successfully rebranded - and elsewhere are finding that the great challenge and greatest opportunity facing...

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.