Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Use of Social Media to Build a Personal Brand | Ira Pradhan
I read an average of five articles from experts, leading in their fields, on a daily basis. It’s like hearing straight from the horse's...
Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
Gartner’s Top Marketing Predictions for 2021 and Beyond | Paul Writer
Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...
Evolution of Marketing | Jessie Paul – Founder, Paul Writer | ex-CMO, Wipro |...
https://www.youtube.com/watch?v=QgMEeu9X4xA&feature=youtu.be
An author, CEO, & an Operator, but firstly, Jessie Paul is a marketer. In her marketing career spanning...
Marketing Sells, Tells and Psyches!
After almost two decades of dabbling with brands and businesses, the one thing that I figured out was that “smart marketing” is the only...
A Framework for Influencer Marketing
Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
Top 5 Marketing Priorities 2020
Marketers need to be agile to stay in the game in these unusual times, innovate to get ahead and at the same time be...