Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders
We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...
Decoding the Marketing Mix: Journey of mGage to Karix
The go-to-guys for mobile customer engagement, that’s how newly rebranded Karix Mobile is known in the industry. Karix, as a brand, stands for the...
CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?
Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Five Hacks for Effective Influencer Marketing!
To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...
5 Ways To Go Viral
Over the last few years, the number of viral sensations the world has seen is a dramatically large number, from the humorous Joe Biden...
AdReview: Oxemberg Brand Image Makeover with new #MakeYourMove ads?
Oxemberg is known for its aesthetically attractive ads that focus on showcasing the latest fashion in formal as well as informal attire. If you’ve...
Think You’re Immune to Advertising? Think Again: INSEAD
With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced.
Society has long been of two minds about advertising. On...
AdReview: Tinder’s New Ad Works For Me!
Tinder's Famous Fail
Tinder’s last attempt to advertise their app in India fell short of anticipation when the ad was berated and trolled for being...
4 Content Re-marketing Trends for 2018
Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...