What is influencer marketing: How to develop your strategy
What is influencer marketing?
Think back to the last time you bought a product or discovered an exciting new spot to hang out. Can you...
GTM (Go To Market) Strategy: The 7 Elements of a GTM Plan that Drives...
If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
China Growth Marketing 101- Part 2
In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Use of Social Media to Build a Personal Brand | Ira Pradhan
I read an average of five articles from experts, leading in their fields, on a daily basis. It’s like hearing straight from the horse's...
Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
Gartner’s Top Marketing Predictions for 2021 and Beyond | Paul Writer
Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...