Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Five Hacks for Effective Influencer Marketing!
To reach out to the tech-savvy Gen Z consumers, it’s essential to target the channels they would respond to like Facebook, Twitter, YouTube and...
5 Ways To Go Viral
Over the last few years, the number of viral sensations the world has seen is a dramatically large number, from the humorous Joe Biden...
AdReview: Oxemberg Brand Image Makeover with new #MakeYourMove ads?
Oxemberg is known for its aesthetically attractive ads that focus on showcasing the latest fashion in formal as well as informal attire. If you’ve...
Think You’re Immune to Advertising? Think Again: INSEAD
With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced.
Society has long been of two minds about advertising. On...
AdReview: Tinder’s New Ad Works For Me!
Tinder's Famous Fail
Tinder’s last attempt to advertise their app in India fell short of anticipation when the ad was berated and trolled for being...
4 Content Re-marketing Trends for 2018
Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...
Content Marketing 101: 5 Times Storytelling Created Immortal Brands
The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...
5 Social Media Channels for Your Business
Once upon a time, social media was seen as a passing phase, a fad that the children of the generation indulged in. Marketers could...
43% Customers Prefer Videos: Digital Marketing Trends for 2018
Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...