Think You’re Immune to Advertising? Think Again: INSEAD
With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced.
Society has long been of two minds about advertising. On...
AdReview: Tinder’s New Ad Works For Me!
Tinder's Famous Fail
Tinder’s last attempt to advertise their app in India fell short of anticipation when the ad was berated and trolled for being...
4 Content Re-marketing Trends for 2018
Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...
Content Marketing 101: 5 Times Storytelling Created Immortal Brands
The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...
5 Social Media Channels for Your Business
Once upon a time, social media was seen as a passing phase, a fad that the children of the generation indulged in. Marketers could...
43% Customers Prefer Videos: Digital Marketing Trends for 2018
Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
‘Tis the Season: 5 Festive Season Marketing Strategies
Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...
India’s History in 16 Amul Advertisements
The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...
Leaders Recommend: 10 Books For Your 2018 Reading List
Charles William Eliot once said, “Books are our quietest and most constant friends; they are the most accessible and wisest of counselors, and the...
Tata Tea’s Wake-Up Call to Indian Parents
Tea is the nectar of Gods, handed down to humanity to ward off sleep. Most Indians don’t wake up with coffee, but with the...