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Digital Media to Play an Integral Role in Realizing the ‘Connected India’
Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...
Five Steps to Success in Emerging Markets
As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business.
What is the...
E-tailing in India: Opportunities Unlimited for Marketers!
Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...
Marketing Roles in India are Expanding
According to conventional wisdom, marketing has changed more in the past two to three years than in the 50 before that. As buyers have...
Why And How Are Indian Brands Riding The Selfie Wave
Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...
What Marketers Can Learn from Narendra Modi
Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
Personal Brand Marketing Tips from 3 Influential Women
Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...
Managing a Global Brand
As marketers in today’s world, we are faced with the growing challenge of creating not only domestic marketing strategies, but strategies for going abroad...
Amazon, Anchormen and Asymmetrical Marketing
Tip of the hat to Jeff Bezos.
A new “behind the scenes” book coming out. Some pretty decent share price figures.
And, arguably, the Retail sector...
What Brands Can Learn From Nokia NZ Twitter Fiasco
It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...