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The brand is dead! Long live the brand!
It’s been a while since I received articles or blogs on the discipline of brand management from the various feeds that continuously stream into...
Is Facebook’s Internet.org For India In Line With The Principles Of Net Neutrality
Facebook’s ambitious project to grab its next billion users from emerging markets – Internet.org was launched yesterday in India. Reliance Communications (RCom), India’s second...
Why be a CONsumer when you can be a PROsumer?
Did you know that at the recently concluded Consumer Electronics Show (CES) 2015 show in Las Vegas exhibited some interesting products on display that...
Marketing and Finance: A Match Made in Heaven!
As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with...
Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their...
Revenue Marketing and All That Jazz!
Over the past few years, I’ve noticed a brisk change from the traditional marketing approach to a revenue marketing approach. Today’s CEO is looking...
The New Era of the Hybrid Marketer
I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....
How Social Media Is Going To Play Out For Online Publishers In 2015
Social media has seen the good and bad in 2014. Earlier labelled as a boon for publishers to gain organic reach, sadly, the same...
Start Small To Show Content Marketing Value to Your C-Suite
Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers...
A Behind-the-Scenes Analysis of Social Media Content Trends
Just for kicks, I recently took a Facebook quiz to see if I am more right-brained or left-brained. The results — split nearly down...