What Brands Can Learn From Nokia NZ Twitter Fiasco

It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...

Advertising 2020

Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...

India’s IT Service Firms Share Secrets of the Marketing Revolution

Indian IT service companies joined their US and European peers in Boston last month for ITSMA’s 20th annual conference. The conference’s theme, “The New...
Rebranding A Dead Or Flatlining Brand

Rebranding A Dead Or Flatlining Brand

Marketers at JC Penney, HP, Motorola, Shinola and elsewhere are finding that the great challenge and greatest opportunity facing marketers today is how to...
B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
The Missing Ingredient in Tech Marketing: A Human Connection

The Missing Ingredient in Tech Marketing: A Human Connection

Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
Goodbye Advertising, Hello Mickey Mouse

Goodbye Advertising, Hello Mickey Mouse

You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...
Adapting your B2B Social Media Strategy

Adapting your B2B Social Media Strategy

We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...