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Five Strategic Imperatives for Digital Brand Building
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms.
Digital branding as...
Network Gives You Reach… Community Gives You Power!
When we look at professional networks, it’s easy to get hung up on reach—the more the better, basically. And reach is good! In sales...
Quirky Ideas for Business Success in 2030!
Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below.
The landscape in...
What Your Brand Colors Say About Your Business
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan,...
10 Kilos Extra Matters to Marketers
Yo!
I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because...
Are Brands Losing Their Magic?
In the digital world, a product’s substance is more highly valued than the stories woven around it.
I love starting my classes with a statement...
3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
Secret Recipe For Word Of Mouth Marketing!
I am guessing most readers know what branding and marketing mean, so I would like to start with what I would really like to...
5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters
If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...