Paul Writer

Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology

Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology

Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...
Experimenting with Social Media Programs are Over

Days of Experimenting with Social Media Programs are Over – Now What?

The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...

How are Big IT Purchase Decisions Made?

IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

Social Media and SEO: When and How They Work Together

The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in...

Bringing in Information Technology towards the construction job sites

Now, a digital app is bringing blueprints to tablets and phones of construction job sites and construction workers. Furthermore, on-site training makes the transition...
Frugal Product Marketing: Maximizing Impact with Minimal Spend - Jessie Paul's Insights

Frugal Product Marketing: Maximizing Impact with Minimal Spend

Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!

The Future Of Mobile Wallets Lies Beyond Payments

Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...

Mobile User Acquisition Just Got Tougher, Or Did It?

Google has played a master stroke with the release of its “app streaming” services, or so it hopes. For those who were playing along...

5 Indian B2B SaaS Companies to Watch

Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...