Social Networks

Why Social Networks Are Better Than Emails For Enterprise Collaboration?

This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a...

How are Big IT Purchase Decisions Made?

IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...

Three Steps for Successful Digital Integration

The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing. In the face...

Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year

Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...

The Social CEO (Or Lack Of)

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
Wendy Hogan, Oracle- Jury Digi 100 APAC

“Don’t settle for the status quo”: Wendy Hogan, Oracle – Jury Digi 100 APAC

Wendy Hogan is the CX & Marketing Strategy Director for APAC Customer Experience at Oracle Corporation. In this role, Wendy engages with executives across...

Evolving Social Landscape – Social Media Channel Updates in 2016

The world of social media is constantly changing and evolving. With new technological innovations on every platform, it’s up to everyone to stay informed...

How To Get Started And Drive Growth Leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes...
AI

3 Reasons Why Marketers Are Getting Excited About AI

No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à...
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.