Three Steps for Successful Digital Integration
The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing.
In the face...
How to Bring Trust and Credibility to Your Website
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of...
Our story behind the “Made in India. Made for the World” campaign
https://www.youtube.com/watch?v=IBR0_waz0OQ
In a way, the pandemic has brought us all together. We are trying to make a clearer sense...
‘Nasty’ Tweets Bring Immediate Attention!
“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...
Loyalty, Rewards, and Progress in the Digital Era
Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...
What makes a good content strategy
The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
How IoT will impact the business industry
IoT has a positive impact to the business industry wherever it may be in the word. The Internet of Things bring about numerous benefits...
Social trends and brands
PETA retired its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed to...
3 Reasons Why Marketers Are Getting Excited About AI
No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à...
“Don’t settle for the status quo”: Wendy Hogan, Oracle – Jury Digi 100 APAC
Wendy Hogan is the CX & Marketing Strategy Director for APAC Customer Experience at Oracle Corporation. In this role, Wendy engages with executives across...