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How to Bring Trust and Credibility to Your Website
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Why You’re Not Building an Online Brand – And 5 Tips to Fix The...
I remember seeing my first bad ad when I was five years old, and thinking to myself – I can do better than that!...
Top Technology Trends and Business Priorities – 2016
Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
Successful Digital Transformation Starts With the Customer
I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...
How IoT will impact the business industry
IoT has a positive impact to the business industry wherever it may be in the word. The Internet of Things bring about numerous benefits...
Video Tutorial – Getting Influencer Outreach Right
This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.
Should One Freak About Data Sharing Initiative Of Whatsapp?
WhatsApp in 2012: We don’t sell ads because ads are awful.
WhatsApp in 2016: We still don’t sell ads, however we will share your data with others...
From Sheep View to Street View to Faroese View
Shear Brilliance in No Money Marketing
The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Social Media and SEO: When and How They Work Together
The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in...