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4 times AI & ML were deployed to deliver game-changing results
The words Machine Learning and Artificial Intelligence carry some heavy effects. In the past few years, a lot of influential people have weighed in...
The Dark Side of Online Discounts
Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed.
It’s an age-old problem for many...
2015 – A4 Size Bible for E-commerce Trends
Download…Install…Order….!!
The customer has evolved from internet to mobile in a smooth manner in 2014 and the trend is visible with number of Mobile apps...
The Social CEO (Or Lack Of)
“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
Why Direct-To-Consumer GTM is critical for brands channel success?
Why Direct-To-Consumer GTM is critical for brands channel success?
DTC GTM = Direct to Consumer Go-To-Market. Where a consumer has the option to interact directly...
From Sheep View to Street View to Faroese View
Shear Brilliance in No Money Marketing
The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
6 Ways to Make Social Measurable
Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made...