Measure the ROI of Digital Advertising Beyond Revenue Impact

Return on investment (ROI) is an important part of digital marketing (and  really, almost every part of marketing)—it tells you whether you’re getting your money’s...

Big Data, Welcome To Those Awkward Teenage Years

Just a few years ago, when big data was associated primarily with Hadoop, it was like a precocious child…fun for adults, but nobody took...

What Industry Leaders Are Doing With Their Data

Data can be your secret weapon, but using it effectively is much more about processes and people than about tools. When Netflix invested in producing...

How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...

Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data

Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...