Paul Writer

Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology

Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology

Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...

Your Digital Identity: Big Brother meets Big Data?

If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in...
Brand Lululemon Journey

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...

The Rise Of Positive Storytelling Publishers In The Digital Age

Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon,...
How to build a content team that rocks

How to build a content team that rocks

One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...

Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...

Decoding the Marketing Mix: Journey of mGage to Karix

The go-to-guys for mobile customer engagement, that’s how newly rebranded Karix Mobile is known in the industry. Karix, as a brand, stands for the...