Social Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about...
Getting Social – Opportunities and Challenges for Marketers
As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...
Tweetchat Tutorial
Never participated in a Tweetchat? Paul Writer will tell you how
Signup for a free twitter account. Link: //twitter.com/signup?lang=en
Install Tweetdeck or visit URL...
Message to Mobile Operators: Monetize Personal Data
As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...
Bringing in Information Technology towards the construction job sites
Now, a digital app is bringing blueprints to tablets and phones of construction job sites and construction workers. Furthermore, on-site training makes the transition...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
Top Technology Trends and Business Priorities – 2016
Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
The Social CEO (Or Lack Of)
“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
The Dark Side of Online Discounts
Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed.
It’s an age-old problem for many...
3 Cs (and an I) of Coronavirus Marketing
During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...