Vocal for Local India needs a brand plan for soft power

Vocal For Local: India needs a brand plan for soft power

There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...

Getting Social – Opportunities and Challenges for Marketers

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...

Internet of Things: Six Key Characteristics

Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

Social Media and SEO: When and How They Work Together

The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in...
Today Big Data

What Big Data means Today and how to effectively position it?

Truly, Big data today means big indeed. It punctures the lives of people on a daily basis. It is used in almost all industries...

Are You Asking Your Social Media Fans To Do Too Much?

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
How to Do Paid Promotion on Twitter the Right Way

How to Do Paid Promotion on Twitter the Right Way

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...