Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...

How To Get Started With Quora Ads

How many times have you had a question but no one to answer it? So you resort to good old Google to help you....

Lead Generation and the Purchase Funnel: How Social Media Can Influence Both

Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...

Omnicom – Publicis Merger: Why It Doesn’t Matter

Omnicom and Publicis have come together to create the world’s largest advertising conglomerate, overtaking WPP.  They have cited reasons as varied as better access...

Intelligence for the TrAIling Marketing Industry

We’ve always been slow to adopt new things. Because we like them shiny and easy. AI has been the go-to new platform on which...
Today Big Data

What Big Data means Today and how to effectively position it?

Truly, Big data today means big indeed. It punctures the lives of people on a daily basis. It is used in almost all industries...

Five Strategic Imperatives for Digital Brand Building

A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms. Digital branding as...
5 Communication Tips To Stay Cool And Keep A Crisis At Bay

5 Communication Tips To Stay Cool And Keep A Crisis At Bay

Whether you are an entrepreneur or a leader at the helm of affairs at a mature organisation good communication must be at the core of all business strategies. Great workplace culture is always built with clear communication as the backbone. Establishing this practice from the very start (especially for early stage companies) or trickling it down from the top is imperative to running an organisation that is well-oiled in every sense of the term.

App Time Over. Bot now!

While marketers strive to establish a presence in social media, the number of active users on messaging platforms such as WeChat, Messenger, Slack etc....
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714...