Digital Business

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...

Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s...

Although there is plethora of information available online on how to tap into the power of social media, as a B2B marketer I have...

CMO JD - Chief Marketing Officer Job Description - must include a wide range of skills to ensure the candidate is well-suited for the...

The entertainment field is one of the most enthusiastic advocates of VR or Virtual reality, most noticeably in virtual worlds and games. Media is...

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...

Customer experience automation helps the companies that we all know and love to be successful . The better the customer experience, the...

The biggest marketing challenges being faced by marketers across the globe are: How to best utilise the slashed marketing budget? What to communicate to...

When I decided to to attend a conference last week organized by Paul Writer - the Mumbai Brand Summit & Mumbai's Hot 50 Brands...