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Two New Commandments of Customer Engagement
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
And now, Entrepreneurship!
Existing before industrialization, call centers or any chip,
In vogue again, is the art of - entrepreneurship!
Some traits have separated winners from the rest,
Trouncing difficulties,...
What Does Your Desk Say About Your Marketing Style?
Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...
Let’s Talk Over-The-Top (OTT): Corpus
Millennials are changing the dynamics of video consumption by preferring their handheld devices to conventional TV viewing. With improving infrastructure and internet penetration in...
India Internet Trends 2017 – Mary Meeker’s Report
The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
SIGNS, SYMBOLS and MARKETING EFFECTIVENESS – A Beginner’s Guide to Semiotics for Marketing
Ever wondered why some products seem to attract endless love from consumers? Or why the same stories sell time after time? How some brands...
Narrative Arcs & Ripple Effects: How Mobile Changed Video?
Professor Robert Kelly would have never imagined that a video blooper during his interview with BBC would capture the world’s attention. Robert was obviously...
Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.
The Rainbow Flower (1998 - 2017) has finally been retired As has the “Applying Thought” tagline. The sunflower was a hat-tip to Wipro’s heritage...
Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...
With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...
Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior
Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...