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What Makes Cringe Pop Viral?
2017 is perhaps the year when videos have gone viral for all the wrong reasons. You start watching the video out of curiosity and...
Are You A Futurist?
You're intrigued by how digitization is changing business.
You're not a geek, but have a technology roadmap for your team.
You're thrilled by how data is...
Squeeze Page Can Up Your Lead Generation!
In Hubspot’s 2017 State of Inbound report, 63 percent of digital marketers surveyed said that generating traffic and leads was their biggest challenge. And,...
CMO Roundtable: Content Personalization Redefining Marketing in the Digital Age
Digital Marketing is a long term relationship. Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight...
CMO Roundtable: Leaders Need to Unlearn Past Paradigms
There is no denying that digital marketing is changing the marketing landscape today and paving way for the future of marketing. Digital Marketing 2020...
B2C Marketing: What No One is Talking About
Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven...
Outsource, Automate or In-house? How to Decide
The rise in access to affordable internet and smartphones has led to an exponential increase in digital media content. In recent times, digital marketing...
When Advertising Is Just A Waste Of Money
Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I...
A Different Approach to Scale: Deploying Home Automation in Large Communities
Unlike many consumer electronics products, Home Automation is a solution play and not a product play. People are not interested in what products are...
Securing Your Win with YouTube
Why are brands not successful on YouTube?
A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....