Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.

3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s

The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.

Watch 6 Reasons Why Marketers Need Artificial Intelligence

Artificial Intelligence (AI) and Machine Learning (ML) are fundamentally changing the way we approach marketing and how we can harness these changes to further...
Does it really pay off?

Differentiation: Does it really pay off?

Differentiation – Does it really matters? Till some time I believed the same, however now I think slightly differently. I think we need to think of...

Why Product Design Matters

“ If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth, CEO of Jaguar Land Rover. I...
4 Big Brand Marketing Strategies for Small Businesses

4 Big Brand Marketing Strategies for Small Businesses

Follow these strategies and create a successful online business - Demand Planning, Business Alliances, Loyalty solutions, The Risk Free Marketing Strategy, says Advit Sahdev.

Shweta Bachchan and the Ethics of Identity


5 Ways To Be A Futurist

Keep Reinventing Fortran, Cobol, Pascal, C - used to be my skillsets when I graduated from college. I taught Unix & C. None of these...

Why Should David Hasselhoff Be A Part Of Your Webinar?

Paul Writer and LogMeIn co-hosted a webinar on how to make the best use of the fastest-growing online events, that are convenient, easily accessible...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...