9 Steps to get through AIDA in a week
True Story
Target audience - Luxury property buyers
Brand - yet to be established real estate company in that city
Platform - FB ads
The result - 350...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
Let’s merge Sales and Marketing for Growth
Roll over CMO - welcome, CGO!
Let’s merge Sales and Marketing for Growth
When I joined Infosys in 1998, Marketing and Sales had different bosses. After...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
From Sheep View to Street View to Faroese View
Shear Brilliance in No Money Marketing
The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19
Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
Unlocking the Indian Economy post-COVID: The Road Ahead…
Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...
Template to map Covid Context of your product portfolio
As discussed in the article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
What to sell in the COVID Downturn
Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Covid 19- How is Consumer reacting?
Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...