Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
Build your Personal Brand: Strategies of Bappi Lahiri, Rahul Dravid, Indira Gandhi | Paul...
You have a choice to make. You can choose to be just another person, or you can choose to build your personal brand. Your...
6 Numbers That Can Improve Your Resume
Making sure recruiters shortlist your CV
It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...
Three Things TO DO Before You Begin Your Personal Branding Journey
Building a compelling personal brand is not just good for you but it’s great for business, for your communities and helps you control your...
Five reasons to create a compelling Personal Brand
We are all well aware of the appraisal calibrations where a decision to promote a person is based on opinions/ perceptions of the people...
Our story behind the “Made in India. Made for the World” campaign
https://www.youtube.com/watch?v=IBR0_waz0OQ
In a way, the pandemic has brought us all together. We are trying to make a clearer sense...
How to Network. Or. How to build a community
How to build a professional and personal network that becomes a community. Learn why just demanding jobs on LinkedIn is a bad idea.
Trust as a Brand Strategy – can drive brand premium
The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.
A Framework for Influencer Marketing
Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?