Five Reasons Most Companies Fail at Strategy Execution
It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...
If I were CMO of Maggi India: How to Manage a Crisis
Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
How To Create A Pitch-Perfect Business Plan
A business plan has got to be one of the single most important documents you’ll create when starting up a business. Not only does...
Four Lessons for Turning Around a Declining Business
The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their...
Business Strategy: Are You Inside-Out or Outside-In?
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
“Look at...
The Psychology of Pricing: Customers Prefer Round Numbers
Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services....
What Brands Can Learn From Nokia NZ Twitter Fiasco
It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...
Social Networking Could Have Saved Kodak
Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...
Why Your Brand Storytelling Must Start With Human Resources
Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles...