Build your Personal Brand

You have a choice to make. You can choose to be just another person, or you can choose to build your personal brand. Your personal brand is a representation of who you are and what you do, and it will help people remember who you are in the future. In this blog post, we will discuss how three different personalities created their own brands: Bappi Lahiri, Rahul Dravid and Indira Gandhi.

From Indira Gandhi you can learn “Art of the Visual Gimmick“. Indira Gandhi is easy to picture: hair with a grey streak in front, same hairstyle for years, simple saris. 

Do something to make yourself memorable. Be the person who is remembered for their personality, but also because of what they do or wear. 

For example, Zoom backgrounds don’t have to be boring. You can add a personal touch to your background by adding some photos or drawings. Or just have different beaches for every meeting if that is your persona. Wear a hat or a hairband or a pony-tail. Become unforgettable.

Bappi Lahiri’s lesson can be found in “Specialization”. He built his personal brand around the disco genre and unabashedly borrowed from Western music to wow his Indian audience. Long after disco left the dance floors of New York, Bappi Lahiri’s music continues to resonate in India and garners him opportunities in Disney Movies. 

If you’re a copywriter, define your domain and style. If you’re an illustrator, specialize in that field and don’t try to do too many things at once. Pick a genre and stick with it if there is a broad enough market. I could define myself as a marketer or as a B2B marketer. I’ve done both B2C and B2B marketing, but it is easier to own a niche than to spread myself too thin. 

Strive for a personal brand that is a better version of yourself, but don’t stray too far from the real you. Actors can leave their characters behind when they walk off a set, but you have to live your brand. So, keep it authentic. Rahul Dravid has built a brand around “Mr Nice Guy”. His recent appearance in the Cred ad as “Indira Nagar ka Goonda” resonates because we all know he isn’t one. 

Personal brands are more than just a name or logo. They’re built around the way you want people to perceive and interact with you, what problems you solve for them and how they should feel when they do business with you. Ready to get started? Here are 3 key takeaways.

  1. Define your persona. Are you “Ms Gets it Done” “Mr Nice Guy” “Dr Diagnostics”. Determine your brand values. Who are you? What do you want to be known for? Your work-life balance, high quality of output or the fact that you’re always on time and completely reliable? There are many different types of personal brands so think about what’s most important to you.
  2. What’s your specialization? Disco, No-code programming, communication – this can evolve as required but make sure it stays authentic. What about your backstory? You need to have a story that you’re proud of and can share with people when they ask, “So what do you do?” The more specific the better! If there’s something in your past which is still affecting how others perceive you or might be holding back from success then it needs to bee addressed. 
  3. What makes you memorable? Is it something visual? Your way of greeting people? Your presentation style? What is in your personality that makes others remember who you are and where to find you again.

What are your strengths? What can you do well that nobody else can or would want to do? Make sure it’s something you enjoy doing.

Over to you now. You are the brand architect of your destiny.

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