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Template to map Covid Context of your product portfolio
As discussed in the article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
What to sell in the COVID Downturn
Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Covid 19- How is Consumer reacting?
Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...
Reality of COVID-19 work from home for corporate Indians
The Work from Home Reality
How urban professionals are dealing with this new way of working
Due to COVID 19 all of a sudden, a large...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
India Internet Trends 2017 – Mary Meeker’s Report
The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior
Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...
Indian Men Set to Paint the Town Red this Valentine’s Day!
The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...
Marketer Moods and Tools
So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same.
This report gives an insight into...