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Challenges as a Marketer
Challenges as a Marketer - Part I
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Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES BANK
MVS Murthy, VP Marketing, TATA AIG...
Disloyal Customers: When It Doesn’t Pay To Be Brand Loyal
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
AdReview: Center Fresh – A `Human’ Fan to Cool Her Temper
I totally loved this ad because it’s insane and makes its point so well. So we have a female lead in her black bodysuit,...
3 Million New Entrepreneurs to Accelerate Wealth Creation in India & Africa by 2020
As part of its mandate to increase sustainable global economic growth by creating a more empowering ecosystem for entrepreneurs, Ashish J Thakkar, Chairman, United...
Can Brands Remain Hot Forever?
Can Brands Remain Hot Forever?
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Subra Krishnan, VP Products & Marketing, Vizury
Devendra Chawla, Group President Food FMCG Brands, Future Group
Kamal Khushlani, Founder & MD, Mufti
Rajesh...
Digital – An Untapped Opportunity for B2B Branding
Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity
The explosion of digital mediums of communication has changed the way we communicate with each...
Three Steps for Successful Digital Integration
The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing.
In the face...
AdReview: Saas Bahu Dosti for Cadbury Dairy Milk
The ad opens with baand, baaja and baarat and shows a woman watching the celebration from her balcony with a bar of Cadbury Dairy...
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...
Brand Extension: A Rose By Any Other Name?
The latest brand extension comes from Chumbak which is known for its quirky home & décor and accessories. It extended its product portfolio to...