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Indian Brand You Admire…
Indian Brand You Admire - Part I
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Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas Cook
Rajat Mehta, President & Country Head- Brand, Digital...
Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?
Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...
Transforming Organisations for Sustained Innovation
“Market-oriented” firms are better able to innovate consistently, but getting there requires complex and demanding organisational change.
Seeing a self-contained innovation project through to completion...
Challenges as a Marketer
Challenges as a Marketer - Part I
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Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES BANK
MVS Murthy, VP Marketing, TATA AIG...
Disloyal Customers: When It Doesn’t Pay To Be Brand Loyal
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
AdReview: Center Fresh – A `Human’ Fan to Cool Her Temper
I totally loved this ad because it’s insane and makes its point so well. So we have a female lead in her black bodysuit,...
3 Million New Entrepreneurs to Accelerate Wealth Creation in India & Africa by 2020
As part of its mandate to increase sustainable global economic growth by creating a more empowering ecosystem for entrepreneurs, Ashish J Thakkar, Chairman, United...
Can Brands Remain Hot Forever?
Can Brands Remain Hot Forever?
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Subra Krishnan, VP Products & Marketing, Vizury
Devendra Chawla, Group President Food FMCG Brands, Future Group
Kamal Khushlani, Founder & MD, Mufti
Rajesh...
Digital – An Untapped Opportunity for B2B Branding
Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity
The explosion of digital mediums of communication has changed the way we communicate with each...
Three Steps for Successful Digital Integration
The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing.
In the face...