Paul Writer

The “Internet of Things” at Risk

Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all. It is estimated that 90 per...

How to Use Quizzes to Ramp Up Your Lead Database

How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! Many of you have...

Indian Brands Reveal How They Are Using Instagram Ads Effectively

Childhood memories are never complete without a paper boat story. Most of us have grown up sailing a little paper boat across puddles every...

Teach For Change Makes Bengaluru Debut

Teach For Change (TFC), a non-governmental organisation (NGO)whose objective is to improve the overall literacy standards at Government high schools, today announced its foray into Bengaluru. The...

4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy

Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter,...

Quick Chat with Ankita Jain, GoPaisa.com

Quick chat with Ankita Jain, a member of DWENIndia A female entrepreneur you admire and why?  The female entrepreneur i admire is Neelam Dhawan. She is an iconic figure...

Young Minds Pave the Way for a Futuristic ‘Digital India’

One of the best ways to elevate and build upon already established recognition of any profession is to inject a dose of ‘Digitisation’. In...

Snackable Satisfaction: How to Create Bite-Sized Content

See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact,...

Data: The Missing Piece in Your Content Marketing Strategy

Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing...

Four Steps to Manage Your Crucial Conversations

How often have you felt frustrated that a crucial conversation in the business and work arena did not go the way you wanted? A crucial...