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Interview: IT Marketing Summit – Srihari Palangala, EMC India
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
The...
In Conversation with L.S Krishnan, Business Head, Amagi Media Labs
What are few of the best practices to follow when scouting for partnerships?
While scouting for partnerships, brands should have a proposition and target segment...
6 Marketing Words That Might Expire in 2016
Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that...
Interview: IT Marketing Summit- Julie Schwartz, ITSMA
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
It...
Top Technology Trends and Business Priorities – 2016
Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
Interview: IT Marketing Summit- Apurva Chamaria, HCL Technologies
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
Marketers...
Five Reasons Most Companies Fail at Strategy Execution
It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...
My Top Five “Not To Do’s” for the New Year
In addition to my responsibility as CMO, SAP India these last few months have seen me take on an interim role of Digital Head...
CMO.com Interview: Dev Amritesh, President And COO, Dunkin’ Donuts India
Nutty Choco Cuddle. Wicked Wrap Veg. Potato Wedges n Pie. Dev Amritesh, president and Chief Operating Officer at Dunkin’ Donuts India, is at the helm of what...
B2B Marketing Team: How Best To Build A Dynamic & Effective One
Building a B2B Marketing team is not easy. I was recently asked to pen a chapter in #TheEvidence – A special report produced by...