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Interview: IT Marketing Summit – Indraneel Ganguli, Tech Mahindra
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
Digital...
Emerging Social Channels to Consider in the New Year
It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at...
Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...
Interview: IT Marketing Summit – Srihari Palangala, EMC India
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
The...
In Conversation with L.S Krishnan, Business Head, Amagi Media Labs
What are few of the best practices to follow when scouting for partnerships?
While scouting for partnerships, brands should have a proposition and target segment...
6 Marketing Words That Might Expire in 2016
Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that...
Interview: IT Marketing Summit- Julie Schwartz, ITSMA
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
It...
Top Technology Trends and Business Priorities – 2016
Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
Interview: IT Marketing Summit- Apurva Chamaria, HCL Technologies
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
Marketers...
Five Reasons Most Companies Fail at Strategy Execution
It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...