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How to Evolve Your Prospect Management in a Predictive World
It used to be that prospect management meant dolling out “Glengarry Leads” to add to your Rolodex, keeping a spreadsheet of top prospects, or most...
Interview: IT Marketing Summit – Poornima Couto, Wipro Limited
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
The...
Interview: IT Marketing Summit – Sunder Sarangan, Persistent Systems
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
2016...
Blogging Then & Now – How Social Networks Killed It In 2015
As we cross over to a new year, we try and figure what blogging has transformed into, and what future blogs could look like,...
Corporates and Start-ups: Engage or Else!
There have never been more ways for big companies and entrepreneurs to collaborate - and you’d be surprised at how common these unlikely pairings...
Interview: IT Marketing Summit – Mani Dasgupta, Capgemini
From Internet of Things to the Internet of Me, what according to you is the next big thing that will define IT marketing in...
Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
The most personal conversations happen offline.
While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions,...
Interview: IT Marketing Summit – Indraneel Ganguli, Tech Mahindra
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
Digital...
Emerging Social Channels to Consider in the New Year
It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at...
Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...