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Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Branding Strategy: A Guide for Business Professionals
Brand strategy is the key to a successful business. Writing a marketing plan before finalising the business strategy is likely to result in sub-optimal results. Get the basics right with this detailed article with relevant examples and additional reading.
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
Brand Lululemon: An Unconventional Journey
Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
Digital Disruption: Transforming Workplace Culture for Digital Innovation
Transforming Workplace Culture
In the current business landscape, there is no escaping the term “digital disruption.” If businesses are not willing...
Top Alcohol Brands In India: 5 Brand and marketing stories
India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.
Challenger Brands Can Market Without Money
Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...
Name a luxury brand, and I’ll tell you why it’s luxury
Name a luxury brand, and there will be one "better". There was a question about the "hierarchy of luxury brands" on one of my...
Content optimization for SEO
Content optimization for SEO can help your website get the ranking it deserves. Here are tips and tricks to achieve it.
How to use Chat GPT and monetise your website
Chat GPT eats your content for free, and does not direct any web traffic back to you. What can you do in this new world to be relevant?