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Why Taylor supports Travis’ events
Taylor Swift - who makes around $100 million a year through her concerts - shows up for new boyfriend, NFL player, Travis Kelce’s games....
I want to include Trevor Noah and Paris Hilton
If I were to ask you if you were an “inclusive” person, chances are you’d say yes. Most likely your company has a written...
BoAT sinks Shubh
Canadian rapper Shubh’s concert in Mumbai is under threat after BoAT withdrew their sponsorship citing that they are an Indian brand first and foremost....
How green is my Apple really?
Apple just launched the iPhone 15! I have no problems with my iPhone 12. But a new phone does seem attractive. I can’t explain why. That’s great...
Can Col Sanders beat Rafael Nadal?
The Air India Maharaja had pride of place in the showcase of my family home. Every time I see that iconic image I am...
Does Infosys need a trophy?
Do you remember when Tiger Woods was Accenture's brand ambassador? "Go on be a Tiger" screamed billboards and ads in 2003. I had left...
X marks the Why Y
X marks the spot where my long relationship with Twitter died. I had the coveted blue tick when it could not be bought. I...
Taylor Swift’s Management Lessons for AI
Taylor Swift's clever management has made her invincible. AI cannot take away her job. What can we mere mortals do to be in the same position?
This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Transform Your Marketing with Declarative Language: A Mindful Approach
75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases,...