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AI can outchat Arnab Goswami: but with data
There's a lot of chatter in marketing circles about generative AI and how ChatGPT will replace a lot of content creation jobs. It will,...
Sales and Marketing are not the same
Peter Drucker said marketing and innovation are the only purpose of a business. So what is the role of sales? We explore sales and marketing and their respective roles in this article.
I’ve Been Hacked – Revisiting the Value of Social Media
“OMG, your bank details are posted on your Insta handle” squealed the daughter in alarm late last night. She has a higher value of...
Types of Branding: Cardi B and McD teach us
I consider McDonald’s a kid friendly place. Looking for ways to add excitement beyond the Happy Meal, McDonald’s in the US is marketing ‘celebrity...
Multimedia Communication Is Now Imperative
We use photos and videos widely, yet marketers are stuck in the past of using just one form of communication - writing. How can we fix this to become multimedia communications.
Don’t read any other newsletter! I’m a de-influencer
Man bites dog is news. Dog bites man is not. That’s the insight behind the rise of #deinfluencers. You’ve heard from the hordes of influencers telling you...
ChatGPT told me to do this, brain candy, peer love and more 2023 trends
I’ve bought books based on ChatGPT’s recommendation. They are readable and a good fit for the task at hand. I asked google the same...
The voice in my head wouldn’t let me write
I was writing about diversity from a gender perspective when I had an attack of writer’s block. I wanted to write about neurodiversity in...
Diversity at work is a lady dog
The chairman of a billion dollar tech firm described senior hires like me as “irritants required to produce pearls”. Ahem. Personally, I’d prefer to...
Women Leader – A Journey From “Job” to “Career”
Women leader is a relatively new concept. There was a time when women took up jobs for supplemental family income. Slowly and gradually women...