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How Social Media Has An Impact On The Path To Purchase
As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of...
Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
As marketers, it’s...
3 Things You Need to Know About SEO This Year
SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus...
Evolving Leadership in The Digital Age
To have executives change character will always be an uphill struggle but they can learn to improve their behavioural reactions to difficult situations and...
Content Marketing to Drive Market Leadership and Expand Segments
Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...
Quick Chat with Amruda Nair, Joint Managing Director and CEO, AIANA Hotels and Resorts
Amruda Nair
Joint Managing Director and Chief Executive Officer
AIANA Hotels and Resorts LLC
Quick chat with Amruda Nair, Member of Dwenindia
What drives you daily as an entrepreneur?
As an...
The Psychology Behind Social Media Lurkers
Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must...
Beyond Pink: Huma Asgar, Director, Doodle Collection
In this segment of ‘Beyond Pink’, we talk to Huma Asgar, Director, Doodle Collection which is a retail brand of stationery. Her expertise in the field of...
Engagement Marketing in Healthcare: It’s Even More Important After Discharge
My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at...
Rise of Influencer Marketing
The increased presence of social media has given consumers a lot of power and it's becoming increasingly difficult to distinguish who the real and...