Paul Writer

Would Kabali Revive Air Asia?

Fans of Superstar Rajinikanth are expecting a worldwide release of his next film “Kabali” in which the actor plays an ageing Gangster. A 1...

Guide Your Buyers Through the Customer Journey with Social Media

The customer journey has changed. With as much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let...

The Power of NOW

Who remembers Eckhart Tolle’s bestselling book by the same name? A guide to spiritual enlightenment, it brought home a universal truth as old as...

How to Use LinkedIn Better With Bill Gates

LinkedIn is the best B2B directory around.  It’s mostly accurate in terms of the contact information users share with it.  LinkedIn’s trouble has been...

Get Back on the Road After Sending the Wrong Email

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything...

Evolving Social Landscape – Social Media Channel Updates in 2016

The world of social media is constantly changing and evolving. With new technological innovations on every platform, it’s up to everyone to stay informed...

Why Creating A Personal Online Experience Is Critical

The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...

The Future Of Community Management

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long....

Preventing Social Media Armageddon

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster. President...

3 Steps to Bridge the Gap Between Online and Offline Channels

Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a...