Paul Writer

How to Use LinkedIn Better With Bill Gates

LinkedIn is the best B2B directory around.  It’s mostly accurate in terms of the contact information users share with it.  LinkedIn’s trouble has been...

Get Back on the Road After Sending the Wrong Email

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything...

Evolving Social Landscape – Social Media Channel Updates in 2016

The world of social media is constantly changing and evolving. With new technological innovations on every platform, it’s up to everyone to stay informed...

Why Creating A Personal Online Experience Is Critical

The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...

The Future Of Community Management

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long....

Preventing Social Media Armageddon

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster. President...

3 Steps to Bridge the Gap Between Online and Offline Channels

Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a...

The Rise Of Positive Storytelling Publishers In The Digital Age

Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon,...

Are You Next for Digital Disruption?

No industry is safe from the tsunami of digital disruption, but some will be hit sooner than others. Three checks could reveal if you’re...

How to Leverage Psychology for Influencer Marketing

It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see...